Why We Choose to Be in the Room — Especially When It’s Not Easy

Luminated was founded out of a frustration with the current juvenile consumer experience. As a grandparent of 2 grandchildren, my wife and I understandably buy a lot of stuff for them. We’ve had countless discussions with our kids on how tough it is to bring kids into this world in the right way. From breastfeeding to screentime and even the topic of vaccinations.